Professional
EXPERIENCE
Yassir Inc.
Yassir is a North Africa–born super app (founded in 2017) offering ride-hailing, last-mile delivery, and now digital financial services. It’s backed by YC and top global investors, and today spans 45 cities with 10Million + users and 130k partners, supported by 7 offices and 2000+ employees across 8 home markets.
Fleap Technologies
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Jan 2023. Paris, France
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded a branding and visual design studio providing art direction and design services for small to medium businesses, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products, designing intuitive self-ordering kiosk interfaces for 20+ fast-food clients across France.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
Jan 2021 - Jan 2023. Paris, France
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock Washington D.C., USA
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic
nassim.hadjbenali@gmail.com
+ (33) 6 07 79 36 01
Toulouse, France
Professional
EXPERIENCE
Yassir Inc.
Yassir is a North Africa–born super app (founded in 2017) offering ride-hailing, last-mile delivery, and now digital financial services. It’s backed by YC and top global investors, and today spans 45 cities with 10Million + users and 130k partners, supported by 7 offices and 2000+ employees across 8 home markets.
Lead Designer
Dec 2025 - Present. Delaware, United States
- At this point, the business focused solely on designing highly intuitive self-ordering kiosks for fastfood restaurants for ce.
- Collaborated with frontend and backend developpers located in Paris and Saint-Etienne.
- Amongst my tasks were to design and maintain a consistent design system and icons, ensurin.
Senior Product Designer
Dec 2023 - Dec 2025. Delaware, United States
- Facilitated design critiques, mentored junior designers, and led complex cross-functional projects.
- Bridged UX Research and Design, translating research insights into actionable design decisions.
- Led automation of the partner onboarding experience, impacting 130K partners across multiple countries.
Fleap Technologies
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Jan 2023. Paris, France
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded a branding and visual design studio providing art direction and design services for small to medium businesses, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products, designing intuitive self-ordering kiosk interfaces for 20+ fast-food clients across France.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
Jan 2021 - Jan 2023. Paris, France
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock Washington D.C., USA
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic
nassim.hadjbenali@gmail.com
+ (33) 6 07 79 36 01
Toulouse, France
Professional
EXPERIENCE
2022
2021
2017
2015
2011 -2014
2018
Present
Yassir Inc.
Yassir is a North Africa–born super app (founded in 2017) offering ride-hailing, last-mile delivery, and now digital financial services. It’s backed by YC and top global investors, and today spans 45 cities with 10Million + users and 130k partners, supported by 7 offices and 2000+ employees across 8 home markets.
Lead Designer
Dec 2025 - Present. Delaware, United States
- Leading the Mobility ride-hailing domain, managing a squad of 4 designers across 8 products.
- Improving the UX design process and setting up a new Sprint management system to reduce friction and set alignment with Product Managers.
- Raising the quality of design deliverables by strengthening design-to-development handoff.
Senior Product Designer
Dec 2023 - Dec 2025. Delaware, United States
- Facilitated design critiques, mentored junior designers, and led complex cross-functional projects.
- Bridged UX Research and Design, translating research insights into actionable design decisions.
- Led automation of the partner onboarding experience, impacting 130K partners across multiple countries.
Fleap Technologies
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Jan 2023. Paris, France
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded a branding and visual design studio providing art direction and design services for small to medium businesses, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products, designing intuitive self-ordering kiosk interfaces for 20+ fast-food clients across France.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
Jan 2021 - Jan 2023. Paris, France
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic