I'm a Lead Product Designer at Yassir, heading the Mobility domain across eight products. Ten years designing for marketplaces, fintech and retail across Europe, MENA and the US — and now and then for robots, at VivaTech, the Paris Olympics and the Abu Dhabi Grand Prix....I came to product design through painting and photography — I studied visual perception in Warsaw and wrote my thesis on depth in art. That's still how I think about hierarchy, attention and rhythm on a screen..
2022
Professional
EXPERIENCE
Yassir Inc.
Lead Designer
Dec 2025 - Present. Delaware, United States
- Leading the Mobility ride-hailing sector, overseeing a team of 4 designers across 8 products. Enhancing the UX design workflow and implementing a new Sprint management system to streamline processes and align with 9 Product Managers we collaborate with daily.
- Elevating design quality by improving design-to-development handoff, Design QA, and integrating tools like Microsoft Clarity and AI for ideation.
- Strengthening collaboration with Research and aligning with data insights.
- Developing a fresh art direction to celebrate the product's 10th anniversary and over 10 million users.
Senior Product Designer
Dec 2023 - Dec 2025. Delaware, United States
- Facilitated design critiques, mentored junior designers, and led complex cross-functional projects.
- Bridged UX Research and Design, translating research insights into actionable design decisions.
- Led automation of the partner onboarding experience, impacting 130K partners across multiple countries.
ICOSIUM Robotics
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Jan 2023. Paris, France
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India.
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded as a branding and visual design studio, providing art direction and design services for SME’s, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
Jan 2021 - Jan 2023. Paris, France
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock Washington D.C., USA
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic
I'm a Lead Product Designer at Yassir, heading the Mobility domain across eight products. Ten years designing for marketplaces, fintech and retail across Europe, MENA and the US — and now and then for robots, at VivaTech, the Paris Olympics and the Abu Dhabi Grand Prix....I came to product design through painting and photography — I studied visual perception in Warsaw and wrote my thesis on depth in art. That's still how I think about hierarchy, attention and rhythm on a screen..
2022
Professional
EXPERIENCE
Yassir Inc.
Lead Designer
Dec 2025 - Present. Delaware, United States
- Leading the Mobility ride-hailing sector, overseeing a team of 4 designers across 8 products. Enhancing the UX design workflow and implementing a new Sprint management system to streamline processes and align with 9 Product Managers we collaborate with daily.
- Elevating design quality by improving design-to-development handoff, Design QA, and integrating tools like Microsoft Clarity and AI for ideation.
- Strengthening collaboration with Research and aligning with data insights.
- Developing a fresh art direction to celebrate the product's 10th anniversary and over 10 million users.
Senior Product Designer
Dec 2023 - Dec 2025. Delaware, United States
- Facilitated design critiques, mentored junior designers, and led complex cross-functional projects.
- Bridged UX Research and Design, translating research insights into actionable design decisions.
- Led automation of the partner onboarding experience, impacting 130K partners across multiple countries.
ICOSIUM Robotics
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Jan 2023. Paris, France
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India.
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded as a branding and visual design studio, providing art direction and design services for SME’s, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
Jan 2021 - Jan 2023. Paris, France
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock Washington D.C., USA
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic
Professional
EXPERIENCE
2022
2021
2017
2014
2011 -2014
2018
2023 - Present
Yassir Inc.
Lead Designer
Dec 2025 - Present. Delaware, United States
- Leading the Mobility ride-hailing sector, overseeing a team of 4 designers across 8 products.
- Enhancing the UX design process. I implemented a new Sprint management system with databases to streamline workflows and align with 9 Product Managers we collaborate with daily.
- Elevating design quality by improving design-to-development handoff, Design QA, and integrating tools like Microsoft Clarity and AI for ideation.
- Bridged UX research with design by turning insights into practical design choices based on data. Designers seldom accessed data, so decisions were often uninformed, which seemed costly for the business over time.
- Developing a fresh art direction to celebrate the product's 10th anniversary and over 10 million users.
Senior Product Designer
Dec 2023 - Dec 2025. Delaware, United States
- Led complex cross-functional projects
- Facilitated design critiques, mentored junior designers
- Led automation of the partner onboarding experience, impacting 130K partners across multiple countries.
ICOSIUM Robotics (Earlier Fleap Technologies)
Senior Product Designer
Sep 2022 - Dec 2024. Paris, Dubaï. (Freelance contract)
- Designed complex experiences for direct interactions between people attending the show and the robots at their service. Diverse range of robots led to high customisation of the experience; from plant farming to robots recording audiences for Virtual reality renders. Including events such as: VivaTech Paris, Paris Olympics, Leap Dubai,...
- Led end-to-end design of two SaaS products, collaborating with clients and developers to streamline cashflow management for SMBs, smooth out the experience with payment automation and reducing journey friction for financial managers.
Sahal
Senior Product Designer
Jan 2021 - Oct 2022. Paris, France (Freelance contract)
- Led the full design lifecycle of two digital products across mobile and dedicated devices, working closely with retailers to identify pain points and streamline merchandise ordering workflows for daily operational efficiency in the MENA region.
Roadkard
Product Designer
Sep 2018 - Sep 2019. United States
- Design safety Focused user experience for Riders and Passengers.
- Collaborated with the development team in the United states and India.
ENCRE & LUMIÈRE
Founder/Brand Designer/Product designer
Aug 2017– Present. Paris / Toulouse, France
- Founded as a branding and visual design studio, providing art direction and design services for SME’s, commercial, corporate, embassy, and NGO clients across diverse sectors.
- Expanded the studio’s focus to digital products.
- Led the studio’s art direction and managed a small design team of 1 to 3 collaborators.
Photomarketing.de
Art Consultancy / Art Direction
2014 - 2015. Berlin, Germany
- Consultancy for artist photographers, portfolio reviews, book edition Representing the agency in different international art fairs
TED Licensee & Organizer
TEDxCasbah, TED
June 2011, May 2012, March 2014
- Curating the conference with a team of twenty talented young people.
Education
Higher School Of the Arts of Warsaw
Painting & Visual Perception
September 2015 - April 2019. Warsaw, POLAND
- Thesis: The Depth Element in Art /How to improve Depth Perception in Art? (GPA 4.8/5)
Warsaw School Of Photography
Photography & Multimedia Studies
September 2015 - April 2019. Warsaw, POLAND
University of Central Missouri
Photography Major, Political science minor. (GPA: 3.92/4)
August 2012 — May 2013. Missouri, USA
University of Science and Technology H. Boumediene
Computer Science & Mathematics (Operations Research)
September 2008 - June 2011. Algiers, ALGERIA
INTERNATIONALPARTICIPATIONS
TED conference, TED GLOBAL 2014.
Rio de Janeiro, Brazil
TEDSalon Berlin, 2014, “Bits of Knowledge”
Berlin, Germany
Chicago Model United Nations
Illinois, USA
TEDxSummit@Doha
2012. Doha, Qatar
Near Eeast and South Asia Conferences on cultural adaptation and cultural shock
Washington D.C., USA
Languages
French & Arabic
Native
English
Fluent
German
B1
Polish
Basic